Know which campaign actually disbursed the loan.
LendingTrack generates trackable campaign URLs & QR codes, then follows every customer through the entire lending journey — so marketing and lending teams finally share one source of truth.
Built for Retail Banks · Small Finance Banks · NBFCs · Fintechs · DSAs
Everything from the first click to the final disbursal
One lightweight platform for campaign tracking, funnel measurement, and AI-driven insight.
Campaign URLs & UTMs
Create campaigns, define tracking parameters, and generate short links — individually or in bulk.
QR codes
Auto-generate downloadable, campaign-linked QR assets for print, branches, and offline channels.
Click analytics
Total & unique clicks with device, browser, OS, and location breakdowns in real time.
9-stage lending funnel
Track campaign sent → clicked → application → KYC → BRE → offer → eSign → disbursed.
LOS webhooks
Signed per-tenant webhooks let your loan origination system advance funnel stages automatically.
AI insights
AI campaign builder, funnel bottleneck analysis, and channel & timing recommendations.
See exactly where customers drop off
Every unique click starts a journey. LendingTrack measures conversion at each stage and flags your biggest bottleneck.
Live in three steps
Create & share
Build a campaign, generate tracking links and QR codes, and push them across SMS, WhatsApp, email or print.
Connect your journey
Point your lending journey at a signed webhook so each stage — KYC to disbursal — flows back automatically.
Attribute & optimize
Watch the funnel fill, compare channels & partners, and let AI surface your next best move.
Frequently asked questions
What is LendingTrack?
LendingTrack is a lightweight SaaS platform that lets banks, NBFCs, fintechs and DSAs generate trackable campaign URLs and QR codes, then measure the complete customer-acquisition funnel — from the first click all the way to loan disbursement.
How does LendingTrack track loans from a marketing campaign?
Every campaign link carries tracking parameters. When a customer clicks, LendingTrack records the click and starts a journey. Your loan origination system (LOS) or digital lending journey then sends stage updates via a signed webhook, so each step — application, KYC, BRE approval, eSign and disbursal — is attributed back to the originating campaign, channel, partner or RM.
Which businesses is LendingTrack built for?
Retail banks, small finance banks, NBFCs, digital lending platforms, fintechs and DSAs. It also fits any business with a multi-step conversion journey, such as insurance, real estate and education providers.
Does LendingTrack generate QR codes and short links?
Yes. You can create short tracking links individually or in bulk, add custom vanity codes, and download a campaign-linked QR code for every link — ideal for SMS, WhatsApp, email, print and branch use.
What metrics and analytics does LendingTrack provide?
Campaign ROI, total and unique clicks, device/browser/location breakdowns, cost per disbursement, channel/partner/RM performance, and a full funnel view that highlights your biggest drop-off — plus AI-driven funnel analysis and recommendations.